How your University's Student Recruitment could thrive in 2024
Hi
I hope you are well amidst the ever-evolving landscape of higher education. After a brief hiatus, I'm thrilled to reconnect with you through our newsletter, now entering its 7th edition. Reflecting on our previous correspondences, it's clear how much has transformed since we last spoke.
Reintroduction
For those who might be meeting me for the first time or need a little reminder, I'm Dom Yeadon, Founder and Managing Director of Student CRM and I've dedicated the past few years to deeply understanding the unique challenges and opportunities facing UK universities.
Through direct conversations with many users of our Student CRM software, I've gained invaluable insights that I'm eager to share with you.
Dom Yeadon, Founder and Managing Director of Student CRM
Trusted CRM
#1 for universities
A Journey Through Time: To reacquaint you with our past discussions, here are the subject lines of our previous six newsletters, each carefully crafted to address key aspects of student recruitment:
- 5 ways to increase form completion - in this issue, I provide insightful strategies to enhance the engagement and completion rates of student enquiry and booking forms.
- Make 5 tiny touchpoint changes to increase student engagement - in this issue, I share five simple yet effective strategies to boost student engagement through email touchpoints.
- Great student journeys are non-stop, relay races - in this issue, I share valuable insights on optimising student recruitment through strategic use of stages in the journey from enquiry to enrolment, aiming to enhance recruitment performance and increase prospect enrolment rates.
- Video: the 7 most effective student recruitment emails that universities should be sending out - in this issue I highlight the seven most effective types of student recruitment emails that universities should be sending, including offer-holder conversion emails, newsletters, webinar invites, audition announcements, UCAS deadline reminders, open evening invites, and enquiry follow-ups
- Why last year’s courses will sink your next year’s student recruitment - in this issue, I address the pressing challenge universities face with constant course updates and the necessity for a unified source of truth to ensure marketing campaigns are always aligned with the latest course offerings.
- The next 3-minutes of student enquiry insights could fix your enquiries problems forever - in this issue, I introduce a 3-minute video that promises to revolutionise how universities manage student enquiries.
A Glimpse Into the Future: The feedback and insights gathered from extensive dialogues with our user base have been instrumental in shaping a software solution that not only meets but exceeds the demands of the current HE landscape. It's a journey of transformation we've embarked on together, and I'm excited for what lies ahead.
Anticipate Valuable Conversations: Expect regular monthly dispatches from me, where we'll tackle real-world HE challenges, including:
Where have all next year's students gone? I though we had more.
Creating student engagement to secure more applications.
Is your CRM truly talking to your Student Records System?
How can a CRM do all the heavy lifting for you?
Why Stay Tuned? The landscape of higher education has undeniably shifted in recent years, bringing forth new challenges but also new opportunities. In the coming months, I aim to delve into topics that matter most to you, offering actionable insights, expert advice, and the latest trends to help you navigate this new terrain.
Your Partnership is Key: I understand the multitude of emails you receive daily, and the thought of another newsletter might seem daunting. However, I assure you that our journey together is one of mutual growth and understanding. The insights shared in our upcoming issues are a testament to our commitment to not just adapting, but thriving in the face of change.
Together, Let's Shape the Future: The challenges we face are significant, but so are the opportunities. By staying connected through this newsletter, we can share, learn, and grow together.
Thank you for being a part of this journey. Your feedback, insights, and the challenges you're facing are invaluable to me. Let's navigate these waters together, building a brighter future for higher education in the UK.
Goodbye until next month's issue...
Dom Yeadon
Founder & Managing Director - Student CRM
We provide leading-edge CRM software to Universities
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Student CRM is a student recruitment solution built specifically for the UK HE sector. Offices at: Student CRM, Exeter Park Road, Bournemouth, England, BH2 5BD, United Kingdom