University marketing is expensive; by only using anonymous visitor tracking* do you really know how effective it is?
Student CRM's UTM tracker removes the anonymity and connects your marketing to an individual student which means that you can see a list of every student who clicked through from Facebook**. You can now calculate the conversion rate from a Facebook enquiry to an application.
*Google Analytics can only show you anonymous visitors, not real students.
**Not just Facebook, Student CRM also tracks leads created from YouTube, WhatsApp, Twitter, WeChat, LinkedIn, Instagram and all other social media channels.